Internship
Desert Rocks Music Festival
For an Application please e-mail Shawnda Chain at
Introduction. Direct all questions about the internship program to Shawndra Chain at Develop a promotion and marketing plan for the festival and promo shows.Student Marketing Team
The Desert Rocks Music Festival (desertrocks.org) is an annual event held every Memorial Day Weekend just outside of Moab, Utah. The festival is promoted through flyers, posters, radio spots, newspapers, online media, magazines, and promotion tours throughout the four corners region and the rest of the Western United States. Over the past three years the festival has experienced exponential growth. Due to the need to increase promotion, marketing, and event management for the 2009 (5th Annual) festival, Desert Rocks has created an exciting internship program.
The Desert Rocks Internship Program is a wonderful opportunity for students to gain real world experience developing and implementing marketing and operational strategies and concepts associated with building a brand. The program will also teach students the team building and networking skills essential to surviving in today’s competitive job market.
Although the internship program will be primarily focused on marketing or operations, the experience is not limited there. The opportunity always exists to work in all fields of work associated with the festival, from administration to accounting, marketing to operations. The program also provides a great opportunity to learn about the “ins and outs” of marketing in the entertainment industry. Interns will have the chance to network with several experienced industry professionals. Some of the benefits for interning with Desert Rocks include, working in a friendly professional environment, experience in online and telephone conferencing, opportunities to go on tour with regionally and nationally touring bands, free tickets to promotional concerts in the area, and of course the experience of being a part of the Desert Rocks Music Festival.
As an intern you will be expected to complete at least 10 hours of work per week throughout the semester. We also strongly encourage attendance at the festival itself. There is a possibility of having your internship count as class credit, which should be investigated further if you are interested. Professional dress and behavior is expected, as you will be an integral part of the Desert Rocks staff. Please look over the information below of what will be generally required of you as an intern.
Applications are due by Friday, December 12th
As a Desert Rocks intern we ask that you:
1. Consider intern work a serious professional commitment and view the position as valid and important.
2. Represent Desert Rocks, at all times, in an appropriate and responsible manner.
3. Be aware of and abide by the policies and procedures of Desert Rocks.
4. Act as a member of the Desert Rocks team when working with other interns and the staff.
5. Follow the project description and accept supervision.
6. Be prompt and reliable in reporting for work and follow through on any and all
commitments.
7. Record your intern hours.
8. Communicate with your supervisor, faculty advisor (if applicable) and the Intern
Coordinator to resolve any concerns.
9. Attend and work two of the four days at the festival itself
10. Dress in an appropriate manner for the position to which you are assigned.
As an intern with Desert Rocks you may expect to:
1. Work at a position that is worthwhile and challenging, with freedom to use existing skills and/or develop new ones.
2. Receive sufficient, ongoing training with clear and specific directions from the supervisor.
3. Feel that, along with the Desert Rocks staff, you are an important part of a team by having your accomplishments recognized in both formal and informal ways.
4. Receive periodic feedback.
5. Meet and work with a variety of people.
6. Attend Desert Rocks promotional concerts and events.
7. Have the opportunity to go on a Desert Rocks Promotion Tour featuring one of the festivals bands.
8. Experience the festival itself as an employee for two days and as a patron for two days.
9. Receive a letter of reference upon completion of a satisfactory internship.
Desert Rocks Marketing Internship Program:
Job Title:
Department:
Reports to:
Description:
Required hours:
work requested, based on performance / special event schedule.
Program Requirements:
-Be present at all weekly (once a week) meetings or online/phone conferences
-Fill out a Duties/Tasks worksheet every week detailing the duties and tasks performed throughout that week and why they were important.
-Fulfill the duties and tasks laid out by the Marketing Director.
-Write a 3-5 page essay at the end of the internship about what you learned and the experience you had as Desert Rocks Intern.
Primary Duties:
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-Implement the marketing plan.Distribute posters and flyers throughout your area of residence.Have an interest and background in marketing.
-Assist the marketing director as needed.
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-Utilize and operate the festival’s online marketing devices (myspace, face book, tribe, etc…)
-Contact radio stations, newspapers, magazines, and all other forms of print media to advertise the festival.
-Set up and run Desert Rocks information tables at concerts and events in your area.
Specific Qualifications:
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-Excellent written and verbal communication skills.
-Excellent attention to detail and proof reading skills.
-Ability to work in a deadline sensitive environment.
-Required computer skills: email, internet, Microsoft Word and Excel.
-Ability to take initiative and work independently.Pursuit of a college degree in administration, marketing, communications, journalism, public relations or fine arts.Assist in the Areas of:Operations Intern
-Strong, mature phone presence.
-Be reliable, flexible, and enthusiastic
Desired Qualifications:
-
-Interest in the music industry
-A car and valid drivers license
Desert Rocks Operations Internship Program
Job Title:
Department:
Reports to:
Description:
the overall organization in a variety of areas including Artist Relations, Patron Relations, Facility and Event Management, Scheduling, Technical Planning, Accounting and other areas as deemed appropriate.
Required hours:
work requested, based on performance / special event schedule.
Program Requirements:
-Be present at all weekly (once a week) meetings or online/phone conferences
-Fill out a Duties/Tasks worksheet every week detailing the duties and tasks performed throughout that week and why they were important.
-Fulfill the duties and tasks laid out by the Operations Director.
-Write a 3-5 page essay at the end of the internship about what you learned and the experience you had as Desert Rocks Intern.
Primary Duties:
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-Facility and Equipment Rental contractingArtist hospitality and technical requirements
-Technical Rider Amendments
-Artist Material Review
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-Event Planning and Coordination
-Summary and distribution of event information and merchandice
-Review and reporting of event expenses
-Database processingExcellent written and verbal communication skills
Specific Qualifications:
-
-Attention to detail
-Strong and mature phone presence
-Ability to work in a deadline sensitive environment
-Have an interest and background in event management and coordination
-Ability to take initiative and work independently
-Required computer skills: email, internet, Microsoft Word and ExcelPursuit of a college degree in Arts Administration, Theatre, Music, Dance,Professionalism in personal presentation is required. Business casual
Desired Qualifications:
-
Business or Event Management
Presentation:
-
dress is recommended.
10-15 hours per week. Occasional evening and weekendWork with the Operations Director to provide support in assistingOperations DirectorOperations 10-15 hours per week. Occasional evening and weekendWork with the Director of Marketing to market, promote, and sell tickets for the Desert Rocks Music Festival and its promotional concerts.Director of MarketingMarketing
